Fulfillment Design Methodology
Business leaders are often faced with deciding what product features, services and internal perks will valuably differentiate their business in market. Our approach answers those questions by uncovering the market’s latent or often-unspoken wants and needs and quantifying their impact, culminating in actionable plans to achieve real world success.
answering the big questions
with fulfillment design
“We are designing a new portfolio of products, but we don’t know what products to include or what those products need to do for our customers.””
“We are always on the hunt for our next big innovation, but we struggle to meaningfully prioritize all the ideas we have in the pipeline. ”
“We pride ourselves on the culture we create in our business, but we have a 5-year retention challenge. What can we provide to keep top talent long term?”
HOW WE DO IT
Phase 1:
Getting Creative
This is the time to stretch our imaginations and envision what could be, not just what is. Together, we discover areas of opportunity - whether with products, services or internal perks - and design solution ideas based on a wide-range of internal and external inputs.
Phase 2:
Modeling Results
This is where the math comes in. Leveraging the time-tested Kano method, we categorize and prioritize aspects of the tested solutions, quantitatively identifying what specific features and benefits each target segment truly values and why.
Phase 3:
Road Map for the Future
Here, results move out of the data tables and into reality. Partnering with your subject matter experts, we break large initiatives into manageable work streams and lay the groundwork to build or buy the capabilities needed to bring the ideas to life.